Provide safe, in vogue and tasty food to customers. Become the most excellent partner in the global food industry.
Create value for the customers. Consider career development for the employees. Take social responsibility.
Innovation, Harmony, Modesty, Practicality
Keep Promises; Comply with laws and emphasize on performance.
QUALITY MANAGEMENT SYSTEM
National High-Tech Enterprise
ACFTU Pioneer Workers
Non-dairy topping is invented in the United States, using chinese soya-bean milk as a primary ingredient.
Non-dairy toppings enter the chinese market.
Shineroad non-dairy topping is invented, becoming Hi-Road first product.
Hi-Road develops “Merrylady”, an innovative dairy blended topping, becoming one of the first successfull products in this category in China.
Hi-Natural heat-resistant non-dairy topping is invented.
Hi-Road starts producing chocolate and jam products. In the meanwhile, Choclouds chocolate and coffee non-dairy toppings were launched.
Acid-resistant U-Jadeo and coconut flavores Cocofashion non-dairy toppings are successfully developed and launched.
Hi-Road was awarded with the titles "Shanghai 1st of May Labor Award Enterprise" and "National Hi-Tech Enterprise".
Hi-Road invested heavily into creating a fully automatized “Industry 3.0” production line, bringing Hi-Road into the intelligent production era. Non-hydrogenated whip topping and chocolate series are
Non-hydrogenated renovated brand created and pushed in the market.