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Shanghai Hi-Road Food Technology Co. Ltd
Shanghai Hi-Road Food Technology Co. Ltd, founded in 2003, is specialized in R&D, production and sales of bakery ingredients. Hi-Road selects the world top-quality ingredients, has independent R&D capability, uses advanced production technology and strict quality control, to offer numerous customers 5 series of top quality ingredients, including its non-dairy topping, dairy blend topping, fruit jam, chocolate, food flavors and baking cream series. At the same time, Hi-Road filled the gap in the Non-Dairy Topping domestic Industry. Hi-Road Food Technology exert itself to build a world-class, top-quality food ingredients brand. Provide customers with safe, in vogue and tasty food. We want to become the most excellent partner in the Global Food Industry.
Hi-Road: Created in China, brought to the world.
Persistence is the key to success. After almost 20 years of development, so far, Hi-Road owns: Shanghai E-Partner Management Consulting Co., Ltd.; Shanghai Hi-Morse Food Additives Co., Ltd.; and the Indian Branch: Shineroad Foods (India) Private Limited. At the same time, Hi-Road’s wide product range has expanded in the domestic market rapidly. In Shanghai, China, and New Delhi, India, Hi-Road possesses two production centers, and sales have expanded to Thailand, Vietnam, Malaysia, Indonesia, and other South East Asian Countries. “The sea accepts all rivers, passion will move the world”, Hi-Road wants to realize: “Created in China, brought to the world”.
CORE VALUES

Corporate Vision

Provide safe, in vogue and tasty food to customers. Become the most excellent partner in the global food industry.

Business Principles

Create value for the customers. Consider career development for the employees. Take social responsibility.

Corporate Spirits

Innovation, Harmony, Modesty, Practicality

Core Value

Keep Promises; Comply with laws and emphasize on performance.

Honor & Qualification
HACCP

HACCP

QUALITY MANAGEMENT SYSTEM

QUALITY MANAGEMENT SYSTEM

MUI

MUI

HALAL

HALAL

National High-Tech Enterprise

National High-Tech Enterprise

ACFTU Pioneer Workers

ACFTU Pioneer Workers

Subsidiaries

History
1945

Non-dairy topping is invented in the United States, using chinese soya-bean milk as a primary ingredient.

1992

Non-dairy toppings enter the chinese market.

2001

Shineroad non-dairy topping is invented, becoming Hi-Road first product.

2003

Hi-Road develops “Merrylady”, an innovative dairy blended topping, becoming one of the first successfull products in this category in China.

2005

Hi-Natural heat-resistant non-dairy topping is invented.

2008

Hi-Road starts producing chocolate and jam products. In the meanwhile, Choclouds chocolate and coffee non-dairy toppings were launched.

2010

Acid-resistant U-Jadeo and coconut flavores Cocofashion non-dairy toppings are successfully developed and launched.

2014

Hi-Road was awarded with the titles "Shanghai 1st of May Labor Award Enterprise" and "National Hi-Tech Enterprise".

2016

Hi-Road invested heavily into creating a fully automatized “Industry 3.0” production line, bringing Hi-Road into the intelligent production era. Non-hydrogenated whip topping and chocolate series are

2018 Non-hydrogenated series renewal

Non-hydrogenated renovated brand created and pushed in the market.

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